Big Houses + Big Wallets = Big Profits:

Reaching the Affluent Homeowner Market


The affluent homeowner represents one of the wealthiest, most sought-after demographics in all of marketing, especially in harder economic times. According to one study, the top 10% of wealthy households in the U.S. are responsible for almost one-third of all consumer spending -- more than 1.6 trillion dollars annually!

Are you taking advantage of this important, wealthy segment?

Savvy marketers are targeting affluent households, and this white paper reveals why. You'll learn that wealthy homeowners are major consumers of:

  • Home improvement
  • Home furnishings
  • Electronics
  • Travel
  • Automobiles
  • Restaurants
  • Cosmetic surgery
  • Technology
  • Fashion
  • And many other categories

The bottom line—you'll learn how much wealthy homeowners spend, where they spend, and what they like to buy.

The secrets of marketing to affluent homeowners

After reviewing their buying habits, this white paper explores some of the best ways you can reach affluent homeowners with your marketing message. For example, did you know:

  • Make an offer—even the affluent clip coupons. The affluent clip coupons and respond to offers as much, and sometimes more, than the general public. Postcard mailings, especially those that include offers and savings, are proven to be effective in marketing to the affluent.
  • Loyalty programs work. The affluent expect and want to be treated well, so loyalty programs that include memberships and special privileges can be very effective in winning and keeping customers.
  • Direct mail works. According to the U.S. Postal Service, the majority of people enjoy receiving mail, and nearly 70% say that mail is more personal than the Internet. Direct mail is especially effective because it reaches people where they live.
  • Leverage the Internet. Direct mail, used in conjunction with the Internet, “can have a substantial impact on the use of commercial Web sites.” In other words, using mailings to point people to a web site can increase response rates and sales.

By understanding this audience, and taking advantage of mailing programs that reach them in their homes, marketers can increase sales and win over the most valued of all new customers—the affluent homeowners.

Download Your Free Copy of the Affluent Homeowner White Paper Now



  1. "The Affluent Market in the U.S.," Packaged Facts, April 2007
  2. The Mail Moment, US Postal Service, http://www.usps.com/directmail/_pdf/05MailMoment.pdf
  3. “Mail and the Internet,” U.S. Postal Service, http://www.usps.com/directmail/_pdf/MailandtheinternetWhPaper.pdf

Surprising Fact: The affluent clip coupons and respond to offers as much, and sometimes more, than the general public.

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